Krum C. Mobile marketing: finding your customers no matter where they are. - Indianapolis: Que, 2010. - xvi, 343 p.: ill. - Ind.: p.333-343. - ISBN-10 0-7897-3976-3; ISBN-13 978-0-7897-3976-6  Место хранения:   022 | Институт экономики и организации промышленного производства | Новосибирск

Оглавление / Contents

Introduction .................................................... 1 1 Getting Started with Mobile Marketing ........................ 5 2 Understanding the Challenges in Mobile Marketing ............ 19 3 Mobile Targeting and Tracking ............................... 37 4 Everything You Need to Know About the iPhone ................ 69 5 Mobile Advertising .......................................... 87 6 Mobile Promotions and Location-Based Marketing ............. 105 7 Micro-Sites, Mobile Affiliate Marketing, and Web Directories ................................................ 123 8 Mobile Applications ........................................ 133 9 Mobile Website Development ................................. 153 10 Mobile Search Engine Optimization .......................... 185 11 Integrating Mobile Marketing with On- and Offline Marketing .................................................. 215 12 Mobile E-Commerce .......................................... 237 13 Mobile Marketing Privacy, Spam, and Viruses ................ 255 14 The International Mobile Marketing Landscape ............... 277 15 Looking into the Future for Mobile ......................... 297 A Txtspk Definitions ......................................... 305 В List of Vendors, Products, and Services .................... 311 С Glossary ................................................... 317 Index ......................................................... 333