List of contributors ......................................... viii
Foreword by Leo-Paul Dana .................................... xiii
1 Introduction ................................................. 1
J. Mark Munoz
Entrepreneurial dimensions of microenterprises
2 Microenterprise start-up: a cross-national comparison ........ 9
Michael Troilo
3 Microenterprises: the interface between entrepreneur and
manager ..................................................... 20
Michelle Ingram Spain
4 Microentrepreneurship in a transitional economy: evidence
from Vietnam ................................................ 32
Mai Thi Thanh Thai and Ho Thuy Ngoc
Emerging microenterprise dynamics
5 Theoretical view on microenterprise entrepreneurial
motivators .................................................. 49
Scott A. Hipsher
6 Creating a typology for the arts and crafts
microenterprise ............................................. 61
Ian Fillis
7 The challenges for tourism microenterprises in the Tiger
Leaping Gorge, Southwest China .............................. 74
Sacha Rawlence
Finance and the microenterprise
8 Microfinance and the growth of micro and small enterprises
(MSEs) in sub-Saharan Africa: the case of Faulu Kenya ....... 87
Fred O. Newa
Contemporary microenterprise
9 Is microcredit compatible with micro-entrepreneurship?
Evidence from Latin American tienditas ..................... 102
Michael J. Pisani
10 Microfinance: assessing its impact on microenterprises ..... 116
Gwendolyn Tedeschi
Managing the microenterprise
11 Serving the poor: innovative business models at the base
of the pyramid ............................................. 129
Jamie Anderson and Martin Kupp
12 Micro-global: can web-enabled microenterprises
successfully internationalize? ............................. 140
J. Mark Munoz and Daewon Choi
13 Micro-franchising strategies: drawing lessons from
franchise literature ....................................... 155
J. Mark Munoz, Ilan Alon, and Matthew C. Mitchell
Microenterprise growth and expansion
14 Microfinance-microenterprise relationship: the Malaysian
growth experience .......................................... 180
Sow Hup Chan
15 Microenterprise growth: the case of Dotz in Brazil ......... 193
Thelma Rocha and Tales Andreassi
16 Microenterprise in a free trade era: the case of
Indonesia .................................................. 206
Tulus Т.Н. Tambunan
Microenterprise and its impact on society
17 Social capital and cross-cultural model replication: the
case of Hand in Hand in India and South Africa ............. 221
Lin Lerpold and Laurence Romani
18 Sponsorship practice at the small business level:
an applied perspective ..................................... 234
J. Terence Zinger and Norm O'Reilly
19 Engaging transnational corporations in community
microenterprise initiatives in subsidiary operations: the
case of TNCs in Tanzania ................................... 247
Aloysius Newenham-Kahindi
Microenterprise development and sustainability
20 Achieving economic self-sufficiency through
microenterprise training: outcome-based evidence from
the Center for Women and Enterprise ........................ 260
Colette Dumas
21 Microfinance and poverty alleviation: underlying values
and assumptions ............................................ 276
Laurence Romani and Lin Lerpold
22 Microenterprise sustainability: a Philippine perspective ... 288
Jeanette Angeline Banzon Madamba
23 Conclusion ................................................. 300
J. Mark Munoz
Index ......................................................... 307
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