Contributors .................................................. vii
Preface ........................................................ ix
Tables, Boxes, Figures and Appendices .......................... xi
Part I: The Evolution of Cultural Tourism Research
1 Developments and Perspectives in Cultural Tourism Research ... 1
Greg Richards and Wil Ministers
2 The Traditional Quantitative Approach. Surveying Cultural
Tourists: Lessons from the ATLAS Cultural Tourism Research
Project ..................................................... 13
Greg Richards
3 A Comparison of Quantitative and Qualitative Approaches:
Complementarities and Trade-offs ............................ 33
Marjan Melkert and Katleen Vos
4 Blurring Boundaries in Cultural Tourism Research ............ 41
Esther Rinkhorst, Teun den Dekker and Marjan Melkert
Part II: Mixed Qualitative—Quantitative Approaches
5 The Cultural Destination Experience Audit Applied to the
Tourist-historic City ....................................... 52
Wil Munsters
6 Methodological Triangulation: the Study of Visitor
Behaviour at the Hungarian Open Air Museum .................. 61
László Puczkó, Edit Bárd and Júlia Füzi
7 Employing the Grand Tour Approach to Aid Understanding of
Garden Visiting ............................................. 75
Dorothy Fox, Jonathan Edwards and Keith Wilkes
8 Multi-method Research on Ethnic Cultural Tourism in
Australia ................................................... 87
Jock Collins, Simon Darcy and Kirrily Jordan
9 Tracking the Urban Visitor: Methods for Examining
Tourists' Spatial Behaviour and Visual Representations ..... 104
Deborah Edwards, Tracey Dickson, Tony Griffin and Bruce
Hayllar
Part III: Qualitative Approaches
10 An Application of Grounded Theory to Cultural Tourism
Research: Resident Attitudes to Tourism Activity in
Santiponce ................................................. 115
Mario Castellanos-Verdugo, Francisco J. Caro-González and
M. de los Ángeles Oviedo-García
11 Tales from the Field: Video and its Potential for
Creating Cultural Tourism Knowledge ........................ 129
Tijana Rakić
12 Using Photo-based Interviews to Reveal the Significance
of Heritage Buildings to Cultural Tourism Experiences ...... 141
Gregory Will son and Alison McIntosh
13 Measuring the Image of a Cultural Tourism Destination
through the Collage Technique .............................. 156
Ana M. González Fernández, María Carmen Rodríguez Santos
and Miguel Cervantes Blanco
Part IV: Interdisciplinary Approaches
14 Ethnographic Research on Cultural Tourism: an
Anthropological View ....................................... 173
Xerardo Pereiro
15 From Local to Global (and Back): Towards Glocal
Ethnographies of Cultural Tourism .......................... 188
Noel B. Salazar
16 Assembling the Socio-material Destination: an Actor-
Network Approach to Cultural Tourism Studies ............... 199
Carina Ren
Part V: Conclusion
17 Methods in Cultural Tourism Research: the State of the
Art ........................................................ 209
Wil Munsters and Greg Richards
Index ......................................................... 215
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