Dholakia N. M-commerce: global experiences and perspectives / N.Dholakia, M.Rask, R.R.Dholakia. - Hershey; London: Idea Group Publ., 2006. - xviii, 309 p.: ill. - Bibliogr. at the end of the chapters. - Ind.: p.299-309. - ISBN 1-59140-315-4  Место хранения:   02 | Отделение ГПНТБ СО РАН | Новосибирск

Оглавление / Contents

Preface ........................................................ vi Chapter I Mobile Communications and Mobile Commerce: Conceptual Frames to Grasp the Global Tectonic Shifts ...................... 1 Nikhilesh Dholakia, University of Rhode Island, USA Morten Rask, Aarhus School of Business, Denmark Ruby Roy Dholakia, University of Rhode Island, USA Chapter II Canada: Mobile Commerce Under Construction ..................... 15 Detlev Zwick, Schulich School of Business, York University, Canada Chapter III China: M-Commerce in World's Largest Mobile Market ............. 34 Mr Kshetri, University of North Carolina at Greensboro, USA Nicholas Williamson, University of North Carolina at Greensboro, USA David L. Bourgoin, University of Hawaii at Manoa, USA Chapter IV Denmark: M-Commerce Experiences and Perspectives ............... 46 Morten Rask, Aarhus School of Business, Denmark Chapter V Finland: Internationalization as the Key to Growth and M-Commerce Success ............................................. 72 Tommi Pelkonen, Satama Interactive and Helsinki School of Economics, Finland Chapter VI France: Mobile Communications and Emerging M-Commerce .......... 90 Pierre Vialle, STORM Research Group, GET-INT, France Olivier Epinette, STORM Research Group, GET-INT, France Chapter VII Germany: From Chart-Topping Ringtones to 3G M-Commerce ........ 112 Timo Kehr, DaimlerChrysler AG Germany Tobias Lührig, McKinsey & Co., Germany Chapter VIII India: The Awakening of M-Commerce ............................ 133 Syagnik (Sy) Banerjee, University of Rhode Island, USA Mark M. Lennon, University of Rhode Island, USA Chapter IX Japan: Keitai Krazy, From the Web to the Wallet ............... 157 Mark M. Lennon, University of Rhode Island, USA Chapter X New Zealand: M-Commerce Beyond the Basics, Adopting Added-Value Services .......................................... 177 Chadinee Maneesoonthorn, University of Canterbury, New Zealand David Fortin, University of Canterbury, New Zealand Chapter XI South Korea: Vision of a Ubiquitous Network World ............. 197 Jounghae Bang, Penn State University, Mont Alto, USA Inyoung Choi, Georgetown University, USA Chapter ХII United Kingdom: Current M-Commerce Developments and Future Prospects ..................................................... 220 Savvas Papagiannidis, University of Newcastle-upon-Tyne, UK James Carr, University of Edinburgh, Scotland Feng Li, University of Newcastle upon Tyne, UK Chapter XIII United States of America: Renewed Race for Mobile Services .... 240 Mats Samuelsson, Mobio Networks, USA Nikhilesh Dholakia, University of Rhode Island, USA Sanjeev Sardana, Mobio Networks, USA Chapter XIV It's an M-World After All: Lessons from Global Patterns of Mobile Commerce ............................................... 259 Nikhilesh Dholakia, University of Rhode Island, USA Morten Rask, Aarhus School of Business, Denmark Ruby Roy Dholakia, University of Rhode Island, USA Glossary of M-Commerce Terms .................................. 276 About the Authors ............................................. 291 Index ......................................................... 299