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ОбложкаPublic relations leaders as sensemakers: a global study of leadership in public relations and communication management / ed. by B.K.Berger, J.Meng. - New York; London: Routledge/Taylor & Francis, 2014. - xxv, 336 p.: ill. - Bibliogr. at the end of the chapters. - Ind.: p.327-336. - ISBN 978-0-415-71091-6
Шифр: (И/С56-Р97) 02
 

Место хранения: 02 | Отделение ГПНТБ СО РАН | Новосибирск

Оглавление / Contents
 
Dedication ...................................................... v
List of Figures ................................................ xi
List of Tables ............................................... xiii
Contributors ................................................... xv
Preface ..................................................... xxiii
Acknowledgments ............................................. xxvii

SECTION I  Shining a Light on Leadership in Public Relations ... 01

1  Making Sense of Leaders and Leadership in Public Relations .. 03
   Bruce K. Berger and Juan Meng
2  Review of the Leadership Literature ......................... 16
   Bruce K. Berger and Juan Meng
3  Research Design and Methods ................................. 38
   Juan Meng and Bruce K. Berger
4  Profile of Survey and Interview Participants ................ 55
   Bruce K, Berger and Juan Meng

SECTION II  Results and Implications of the Global Leadership 
Survey ......................................................... 61
5  The Context for Leadership in Public Relations: Key 
   Issues in the Field ......................................... 63
   Ansgar Zerfass, Anne Linke, and Ulrike Röttger
6  Strategies and Tactics Leaders Use to Manage Issues ......... 80
   Bryan H. Reber
7  Leadership Dimensions and Issue Management .................. 95
   Juan Meng
8  Development of Future Leaders .............................. 111
   Yan Jin
9  Perceptions of Leaders, Organizations, and the Profession .. 125
   Elina Erzikova and Baiba Pētersone

SECTION III  Conversations With Leaders in Public Relations ... 139
10 Public Relations Leadership in the Chinese-Speaking 
   Countries: Talent Development in the Dynamic, Digital Age .. 141
   Chun-ju Flora Hung-Baesecke, Yan Jin, and Juan Meng
11 Leadership in a Transforming Environment: Perspectives
   from Public Relations Leaders in India ..................... 156
   Nilanjana R. Bardhan and Padmini Patwardhan
12 Past, Present and Future Public Relations in South Korea:
   Issues, Work Environments, and Leadership .................. 171
   Jae-Hwa Shin, Jaesub Lee, Jongmin Park, and Kwang Нее Kim
13 Leadership in Communication Management: Enduring and
   Emerging Challenges in Germany, Austria, and Switzerland ... 186
   Ulrike Röttger, Janne Stahl, and Ansgar Zerfass
14 Addressing Organizational and Sociopolitical Changes 
   Through Leadership in Public Relations in Latvia ...........
   Baiba Pētersone and Bryan H. Reber
15 Taking on the Bear: Public Relations Leaders Confronting
   Russian Challenges ......................................... 217
   Elina Erzikova
16 Spain: Public Relations Leadership in an Age of 
   Turbulence ................................................. 232
   Cristina Navarro Ruiz and Ángeles Moreno
17 Transcultural Study on Leadership in Public Relations and
   Communications Management: Results for Brazil .............. 247
   Andréia S.Athaydes, Gustavo Becker, Rodrigo Silveira Cogo,
   Mateus Furlanetto, and Paulo Nassar
18 Key Leadership Challenges and Factors in Public Relations 
   and Communications in Mexico ............................... 262
   Marco V. Herrera and Rebeca I. Arevalo Martínez
19 U.S. Public Relations Leaders Pursue Talent, Digital
   Mastery, and Strong Cultures ............................... 278
   Bruce K. Berger, Juan Meng, William Heyman, Mark Harris
   and Mark Bain

SECTION IV  Creating the Future ............................... 295

20 The Global Study and Leadership in the Future .............. 297
   Bruce K. Berger and Juan Meng

Appendices
Appendix A: Online Survey ..................................... 315
Global Study of Leadership in Public Relations and 
Communication Management 
Appendix B: Interview Guide ................................... 325
Global Study of Leadership in Public Relations and
Communication Management

Index ......................................................... 327

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