Luey B. Handbook for Academic Authors. - 5th ed. - Cambridge: Cambridge University Press, 2010 (2012). - 276 p. - Bibliogr.: p.251-265. - Ind.: p.267-276. - ISBN 978-0-521-19498-4 Шифр: (И/Ч21-L96) 02  Место хранения:   02 | Отделение ГПНТБ СО РАН | Новосибирск

Оглавление / Contents

Illustrations ................................................ viii Preface to the Fifth Edition ................................... ix Preface to the Fourth Edition .................................. xi Preface to the Third Edition ................................. xiii Preface to the Second Edition .................................. xv Preface to the First Edition ................................. xvii Chapter 1 The Publishing Partnership ........................... 1 Publishing What You Write: How to Use This Book .............. 2 The Scholar's Bookshelf ...................................... 4 The Publishing Partnership ................................... 5 Chapter 2 Journal Articles ..................................... 9 Writing Well ................................................ 10 Selecting a Journal ......................................... 13 Preparing the Manuscript .................................... 18 Refereeing .................................................. 20 You've Got Mail ............................................. 23 Revising Oral Presentations ................................. 25 Money ....................................................... 27 Book Reviews ................................................ 30 Chapter 3 Revising a Dissertation ............................. 33 Purpose and Audience ........................................ 34 Revising .................................................... 37 Articles .................................................... 42 A Word of Encouragement ..................................... 44 Chapter 4 Finding a Publisher for the Scholarly Book .......... 45 Types of Book Publishers .................................... 45 Choosing a Publisher ........................................ 56 Agents and Editorial Consultants ............................ 59 Submitting the Manuscript ................................... 61 Refereeing .................................................. 62 Getting a Prompt Answer ..................................... 65 Revisions ................................................... 66 Chapter 5 Working with Your Publisher ......................... 68 The Contract ................................................ 68 Subventions ................................................. 91 Seeking Grants .............................................. 94 Working with an Editor ...................................... 96 Manuscript to Bound Book ................................... 101 The Ad in The New York Times ............................... 102 After Publication .......................................... 104 Chapter 6 Multiauthor Books and Anthologies .................. 107 Collections of Original Essays ............................. 108 Anthologies and Readers .................................... 118 Chapter 7 Finding a Publisher for the College Textbook ....... 123 The College Textbook ....................................... 123 Choosing a Publisher ....................................... 126 Chapter 8 Working with Your Textbook Publisher ............... 133 Writing a Textbook ......................................... 134 Reviews and Rewriting ...................................... 137 Working with Your Editors .................................. 142 Supplementary Materials .................................... 145 Marketing .................................................. 146 Revised Editions ........................................... 147 Chapter 9 Books for General Readers .......................... 150 Economic Realism ........................................... 151 Finding a Literary Agent ................................... 152 Writing for General Readers ................................ 155 Finding a Publisher for the Trade Book ..................... 165 Editing and Design ......................................... 168 Marketing .................................................. 170 Are You Ready for This? .................................... 172 Chapter 10 The Mechanics of Authorship ........................ 173 Manuscript Preparation ..................................... 173 Illustrations .............................................. 188 Permissions ................................................ 196 Proofreading ............................................... 200 Indexing ................................................... 203 Chapter 11 Costs and Prices ................................... 207 Costs ...................................................... 208 Prices ..................................................... 218 Why Prices Vary ............................................ 223 Subtracting Paper and Ink .................................. 226 Paperback and Reprint Editions ............................. 228 Textbooks .................................................. 230 Trade Books ................................................ 232 Financial Partnership ...................................... 235 Chapter 12 Born Digital ....................................... 237 Finding a Publisher for Digital Work ....................... 240 Working with a Digital Publisher ........................... 242 Funding and Evaluation ..................................... 243 To Sell or Not to Sell ..................................... 245 Marketing and Maintenance .................................. 246 Thinking Big ............................................... 248 Bibliography .................................................. 251 Index ......................................................... 267